Powerstar Cuts Whitbread’s Energy Consumption

Powerstar Cutout
Powerstar system

Rotherham based EMSc is pleased to announce it has successfully installed 25 of the company’s market leading voltage optimisation products, Powerstar, for the UK’s leading hospitality company Whitbread.

The products have been installed in a number of different Whitbread hotels and restaurants across the country. The locations were chosen for their different energy consumption and profiles.

EMS worked closely with Whitbread not only to understand the company’s energy and carbon reduction strategy, but also the specific requirements of each individual location. The tailored products will provide Whitbread with a zero maintenance solution and a payback period that is second to none.

The installation of Powerstar provided a no maintenance solution with a payback period that met Whitbread’s expectations. The savings from the Powerstar systems supported the company in reducing its direct electricity consumption and associated CO2 emissions – key goals in Whitbread’s ‘Good Together’ corporate responsibility policy.

Early results from the hotels and restaurants have proved impressive, with a number of large hotel installations outperforming the guaranteed minimum levels of cost savings set by EMS –  energy savings were estimated to be as high as 18% a year.

Chris George, Head of Energy and Environment at Whitbread Hotels and Restaurants said: “We’re serious about sustainability at Whitbread because we know it’s the right thing to do for the planet and it’s what our customers and our teams want. Smart investment in new technologies is a key part of our “Good Together”, strategy. It helps us to reduce the amount of energy we consume, cut carbon emissions and conserve natural resources to make sure we are doing more for less”

He added: “As a responsible hotel and restaurant business, we need to ensure our customers enjoy a good night’s sleep and great tasting menus served in a relaxed atmosphere. We found Powerstar to be both professional and proactive in their awareness of the installation requirements during business operational hours, which ensured minimum disturbance for our guests.

Dr. Alex Mardapittas

Alex Mardapittas, managing director EMSc said, “We are very much looking forward to developing a long term relationship with Whitbread. The company operates some of the UK’s most successful, much-loved hospitality brands including Premier Inn, Beefeater Grill, Brewers Fayre, Table Table & Taybarns.”

EMS recently announced another successful 12 months trading, with turnover increasing by 50%, to £12.4m. During the course of the last twelve months the company also doubled its workforce, to 70 people and has moved into new premises to accommodate the growth it has been experiencing.

The company is accredited with the Made in Sheffield accolade in acknowledgement of the quality of its manufacturing process, its expansion into international markets and the international success of Powerstar. It has also recently launched a new website which showcases Powerstar. www.powerstar.co.uk

About EMSc UK
EMS is renowned for designing and manufacturing the Star® range of energy saving products. In addition to the market leading Powerstar voltage optimisation solution, the company also manufactures Airstar and Hotelstar, products that allow companies, organisations and hotels to reduce their energy costs as well as reduce their carbon emissions.

2010 – Winner of the Yorkshire Forward Innovator/10: Innovation in Action Award
2006 – Winner of the CARE4AIR AWARD
2001 – Winner of the DTI Smart Award for Innovation

About Powerstar


Can save an average of 12-15% (up to 26.1% savings recorded) of electricity consumption.

Is fully designed and manufactured in the UK. All Powerstar components, including even minor items such as the paint, are sourced from UK manufacturers. The Powerstar design and any associated software are designed by EMSc UK Limited.

Requires no maintenance and has a 15 year warranty.

Comes with guaranteed savings.

Will improve the life expectancy of electrical equipment.

Will improve the power quality (reduce harmonics and improve the power factor).

Has the highest efficiency and provides better savings than any other voltage optimisation system sold in the UK (on the same load and same voltage reduction).

This has been proven in independent tests by the electricity supplier RWE npower.

RWE npower commented: We did a trial with Powerstar and one other supplier. Powerstar showed a larger overall saving compared to the other supplier. In addition, it improved the power quality more. Powerstar was the better system in all aspects, including the technical design and capabilities.

Powerstar® is the registered trademark of EMSc (UK) Ltd.

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