EMSc (UK) Ltd, manufacturer of the Star® range of energy saving solutions, is pleased to announce it has succeeded in invalidating an EU trademark registration for the term ‘VPO – Voltage Power Optimisation’.
In upholding the request for invalidity, the EU trademark registry confirmed that the term ‘VPO – Voltage Power Optimisation’ is devoid of any distinctive character and that it is descriptive of the goods in relation to which registration was sought.
Commenting on the ruling Dr Alex Mardapittas, EMSc (UK) Ltd managing director and inventor of Powerstar, EMSc’s voltage optimisation solution said:
“We are very happy with the ruling that the term ‘VPO – voltage power optimisation’ cannot be registered. It is great news for all manufacturers of voltage optimisation products, as it will not only allow them to compete on a level playing field, but more importantly it will allow the market to flourish as the technology of voltage optimisation will become more transparent.”
He added: “Customers will be able to research the market and make an informed decision on which product to choose based on product quality, features, reputation and the supporting service each company provides.”
EMSc (UK) Ltd boasts over 10 years of British design and manufacturing success. At a time when Japanese and Chinese electronic and engineered solutions dominated the market the company maintained its research, development, sourcing and manufacturing in the UK, refusing to compromise on quality. EMSc (UK) Ltd is particularly proud that its success has inspired its competitors to switch aspects of their assembly to the UK, too.
The company is accredited with the Made in Sheffield accolade in acknowledgement of the quality of its manufacturing process, its expansion into international markets, and the overall success of Powerstar, which is exported worldwide to countries including Cyprus, Sri Lanka, the UAE, Bahrain, Malta and South Africa.
About EMSc UK
EMS has been researching, designing and manufacturing the Star® range of energy saving solutions in the UK for over 10 years. In addition to the market leading Powerstar voltage optimisation solution, the company also manufactures Airstar and Hotelstar, products that allow companies, organisations and hotels to reduce their energy costs as well as reduce their carbon emissions.
2011 – Winner Innovation of the Year Award Yorkshire Post Excellence in Business Awards
2010 – Winner of the Yorkshire Forward Innovator/10: Innovation in Action Award
2006 – Winner of the CARE4AIR AWARD
2006 & 2004 SMART Award for Innovation
Can save an average of 12-15% (up to 26.1% savings recorded) of electricity consumption.
Is fully designed and manufactured in the UK. All Powerstar components, including even minor items such as the paint, are sourced from UK manufacturers. The Powerstar design and any associated software are designed by EMSc UK Limited.
Requires no maintenance and has a 15 year warranty.
Comes with guaranteed savings.
Will improve the life expectancy of electrical equipment.
Will improve the power quality (reduce harmonics and improve the power factor).
Has the highest efficiency and provides better savings than any other voltage optimisation system sold in the UK (on the same load and same voltage reduction).
This has been proven in independent tests by the electricity supplier RWE npower.
RWE npower commented: We did a trial with Powerstar and one other supplier. Powerstar showed a larger overall saving compared to the other supplier. In addition, it improved the power quality more. Powerstar was the better system in all aspects, including the technical design and capabilities.
Powerstar® is the registered trademark of EMSc (UK) Ltd.