Shrewdd Marketing, the growing B2B marketing and PR agency, has been awarded a prestigious Public Relations Consultants Association (PRCA) DARE North award for a campaign the company developed for a client.
The campaign was to promote leading company Harvard Engineering’s innovative wireless control and monitoring system LeafNut, which is for street and outdoor lighting.
Within the Trade & Technology category, Shrewdd’s entry detailed how the company helped to meet Harvard’s aim to increase awareness of LeafNut within UK local authorities and stakeholder groups, highlighting the benefits of dimming street lighting rather than switching them off. The work consisted of Shrewdd managing and implementing a range of activities, including online and print media, social media, award entries, printed marketing collateral, and exhibition attendance.
Judges described the campaign as ‘an illuminating creative entry’, delivering nearly ten times return on investment, more than tripling Harvard’s Twitter followers from 229 to 819 and increasing website views by 36%.
The campaign also resulted in Harvard being shortlisted as a UK National Finalist for the Innovation Award in the 2012/13 European Business Awards and named as the Judges’ Choice winner of the Financial Mail’s Made in Britain Awards.
Michael McDonnell, business development director at Harvard Engineering, commented, “The team at Shrewdd Marketing has done a fantastic job marketing Harvard Engineering and our products. It has successfully raised our profile across different market sectors in the UK and internationally, by strategically identifying opportunities and carefully planning the activities across a wide range of media.”
Alf Lombardi, managing director at Shrewdd Marketing, said, “We are extremely pleased to win the award. It is great to be recognised by industry peers for our work.”
The awards took place at the Queen’s Hotel in Leeds on 20th June. The North awards covered Cheshire, Cleveland, Cumbria, Durham, Greater Manchester, Humberside, Isle of Man, Lancashire, Merseyside, Northern Ireland, Northumberland, Tyne & Wear, and Yorkshire.
About Shrewdd Marketing:
Shrewdd Marketing, established for ten years, is a multi disciplinary creative marketing company providing a variety of services to B2B companies including, strategy, PR, digital marketing, design and advertising. The company was established in 2003 by Alf Lombardi the current managing director.