Halifax based Shrewdd Marketing has been shortlisted for a Construction Marketing Award (CMA), organised by the Chartered Institute of Marketing Construction Industry Group (CIMCIG), in the ‘Best Campaign under £25,000’ category.
The Construction Marketing Awards (CMAs) are recognised for providing an invaluable opportunity to showcase creativity, innovation and effectiveness and are a highlight of the marketing calendar.
A full service B2B PR and marketing agency, Shrewdd was shortlisted for a campaigndeveloped to support The Clugston Group raise £75,000 for local charities in its 75th anniversary year.
The Shrewdd team worked with The Clugston Group to identify and agree fundraising activities and to implement a local, regional and trade media campaign to maximise print and online coverage. Shrewdd also developed a commemorative book, documenting Clugston’s growth from its inception in the 1930’s to the current day.
The successful campaign ended with The Clugston Group raising over £100,000, well in excess of the £75,000 target.
Paul Gouland, marketing director of Clugston, said: “Shrewdd provided invaluable support to this major milestone in our company’s corporate history. From generating press coverage through to organising the infrastructure for the three day celebration they were creative and practical in equal measure”.
Alf Lombardi managing director of Shrewdd Marketing commented: “The CMAs are eagerly anticipated every year and we are delighted to be shortlisted. It is always an honour to be recognised by industry peers for work we develop on behalf of customers.”
The winners will be announced at the gala dinner on Thursday 5th December at the Radisson Blu Hotel in West London.
About Shrewdd Marketing:
Shrewdd Marketing, established for over nine years, is a multi disciplinary creative marketing company providing a variety of services to B2B companies including, strategy, PR, digital marketing, design and advertising. The company was established in 2003 by Alf Lombardi the current managing director.